Judging Research Studies

Research choosen:

Field, Joy M. and Sroufe, Robert P. (2007). The use of recycled materials in manufacturing: implications for supply chain management and operations strategy, International Journal of Production Research, 45:18, 4439-4463. [Retrieved May 26,2012, from http://dx.doi.org/10.1080/00207540701440287.]

The study by Field and Robert(2007) shows that it is clearly related to its literature review of others study. The purpose of this study is to examine a reverse supply chain issue that has not been previously addressed in the literature review.

For example, in page 4442,the literature review clearly state of other study on supply chain management and their study falls in the third category and is more narrowly focused on examining the affects of recycled materials in manufacturing materials on existing supply chain systems.

The problem statement also clearly stated of the impact of recycled material of does it effect on the cost ,time,management,etc on the supply chain management.

The issue with its hypothesis is that,this research knows what to aim but doesn’t clearly pointed out its hypothesis.The author should give the hypothesis in point form to make sure the reader are easy to understand of this research.

The methodology section of this research also do not has been clearly stated of who is their respondent and way of approaching their respondent.It only stated the independent and dependent variable of the research.The same problem also goes to their sample of who are their sample,and only shows the result of their sample.

Overall,their results and discussion also with reference are clearly stated which show management should aware more of the environmental issues,as the waste produce by manufacturer affect on the environment.

Poster presentation

Many of non muslim in Malaysia perceive halal as no pork.This research show results on what are the opinion of the non muslim people on the halal.The limitation of this study is that what is actually halal define by the Jakim?.

This poster basically tells us on how people perceived on the worker of blue and white collar with tattoo.Result show that blue collar worker are more favorable in wearing tattoo rather than white collar.The limitation to this research is that how does employer or company perceive on the worker that have tattoos.

Reference:

Poster presentation in Faculty of Economic and Business of UNIMAS,3rd year students.(23 may 2012)

My new topic 2

    After going through studying the scope in business area,i  am very interested in studying about green environment.Therefore,the usage of paper bag in packing up thing will be my new topic

Ethnography study in marketing.

            Berner (2006) said that Ethnography study in marketing is a software tool allows researchers to study human behaviors and plot them along dimensions that reveal product and service needs.

One of the more widely cited benefits of conducting ethnographic research is that due to the first-hand observation that is involved, usually conducted over an extended period of time, the research can provide extensive and in-depth findings about human behavior. In addition, because ethnographic research relies on observation rather than examinations or predetermined tests, the research can evolve and explore new lines of inquiry(Mowatt, 2011).

The challenges of this study is this software tool cannot predicts for a long term as human need changes from time to time.

Reference:
1.Berner,R. (2006). The Ethnography of Marketing , Bloomberg Businessweek. Retrieved May 14, 2012, from http://www.businessweek.com/innovate/content/jun2006/id20060612_919537.htm.

2. Mowatt, K. (2011). Advantages & Disadvantages of Ethnographic Research, eHow.com. Retrieved May 14, 2012, from http://www.ehow.com/facts_7603988_advantages-disadvantages-ethnographic-research.html