What is research?
Research is a
general term which covers all kinds of studies designed to find responses to
related questions with systematic and scientific approach.There are
many type of research,and two of it are scientific
research and business research.
Scientific
research is
systematic,controlled,empirical,and critical investigation of hypothetical
propositions about the presumed relations among phenomena (Davis, 2005).
Business
Research is
systematic,controlled,empirical,and critical investigation of phenomena of
interest to managerial decision makers (Davis, 2005).
The problem with the
scientific research,it does not include decision making problems and just
focusing on particular type of investigation,and study most on phenomena
relations.Scientific business research
is characterized in testing relation between phenomena and managerial
decision makers.Thus,business research
is not a random process but rather specific investigation on making decision by
most of organization compare to scientific research that focus on phenomena.
Two main approaches in
research is namely qualitative and quantitative.Qualitative approach focusing on gathering on human
experience on the topic and whereas the quantitative mean to gather data in form of statistical numbering and this both
qualitative and quantitative data in the end will be “cross” to show the relation
between numbers and amount of experience.
REFERENCE:
1.Davis, D. (2005). Business Research For Decision
Making. USA: Thomson.
