Fact and Theory

    According to Pratt (1998) facts usually remain the same and theories often change.Facts are also empirically true and can be support by evidence.This tells us that fact,are remain the same even for decades.While theory are changing according to current situation.Theory are make out by making research where it will lead the research of what is happening.Theory are make out based on 3 steps of methodology ,Pratt (1998) which is first,make an observation,second come out with a theory and lastly use the theory to predict future observations.It is necessary to repeat those steps until the research question are answered.

   Pratt (1998) stated that, general in science, "facts" refer to the observations.This will tells us that fact do related to theory.Fact is also something that has happened such as space travelling is commonly true.Hence,we can conclude that theory is based on our personal observation after making assumption from other,meanwhile,fact cannot be change and will remain same because it is something that people hold on onto many years.

Reference:
1.Pratt, P. J. (1998). Fact or Theory?.  johnpratt.com. Retrieved April 3, 2012, from http://www.johnpratt.com/items/astronomy/science.html 

Inductive or Deductive

As stated (Egan, 2004) Deductive:argument from general terms to particular conclusions,thus analytical and certain.Deduced ,or capable of being deduced,from premises.Deductive research is associated with scientific view of research.

Inductive:making empirical (i.e found on experience and observation and not theory)generalizations by observing particular instances.The conclusions go beyond the facts so they can never be more than strong possibilities.Inductive research is associated with qualitative methods (Egan, 2004).

Hence, I conclude that my research on ‘Cutomer’s Perception Towards Retailing In Kuching’ is based on both inductive and deductive type of research.As a prove ,from literature review,i will collect data from previous related research on retailing in business,thus making an hypothesis on what do customer perceive from the retailing.This is what we call as deductive where we make first impression based on others observation.After a way of research,I would certainly will collect as many data by personal research to prove my hypothesis is true.This personal observation in the end of certain research is called as inductive.

From my topic of ‘Cutomer’s Perception Towards Retailing In Kuching’,I have narrow down from retailing in business into what people perceived of the retailing and decided to do this project in the area of Kuching,Sarawak.This narrowed topic are make by questioning many questions related to the retailing such as what is retailing?,is it important to customer?,does it burden the customer?.


All of this research question will sort out of what actually we want to solve in business area of problem,therefore I decided to solve what are the customer perception towards the retailing channel of distribution?Do they really satisfied with the retailing kind of business?Does they feel the burden of retailing?.

Reference:

1. Egan, J. (2004). Relationship Marketing(Second Edition). Harlow, England:Pearson Education Limited.

Theoretical Framework and Conceptual Framework

    

   A theoretical framework is a collection of interrelated concepts, like a theory but not necessarily so well worked-out. (Borgatti, 1996).This is mean by theoretical framework is set of data we gathered to approved that our hypothesis is true.By knowing our scope of theoretical ,we can give strength to our hypothesis hence making the theoretical framework are very important and they are support by general knowledge of related topic.Take an example of a research conducting the effect of smoking on health,thus we gather data related to many people having sick are related to smoking will be our theoretical framework to show that smoking does affect our health.

Miles and Huberman (1994) defined a conceptual framework as a visual or written product, one that “explains, either graphically or in narrative form, the main things to be studied—the key factors, concepts,or variables—and the presumed relationships among them” (p. 18).As stated ,anonymous (2003) stated that conceptual framework is the basis for thinking about what we do and about what it means, influenced by the ideas and research of others.

From here,we can conclude that theoretical framework is making a new theory based on perception on ,other related research (conceptual framework) and gathering data to prove our theory is true.

Reference:

1.      Borgatti, P. S. (1996). Elements of Research. Analytictech. Retrieved April 3, 2012, from http://www.analytictech.com/mb313/elements.htm.

2.      Anonymous (2003).What is a conceptual framework?. Healthy Women – Healthy Communities project. Retrieved April 3, 2012, from http://www.lazogroup.ca/msproject/framework1-e.php

Proposed Topic

Cutomer’s Perception Towards Retailing In Kuching

In today’s business we can see clearly many business firms are using retailing to sell their product or services to their customer(end-user).From here, we can see many business firms are moving their burden of cost(even for the retailer) towards end-user which is the consumer or buyer.Many consumer if being asked about price of a product, they will prefer more on cheap products.But if the retailing are placed in the middle of distribution channel from manufacturer to end-user,how can strategic price being put for the product in order to attract customers?

1. Topic Title

Cutomer’s Perception Towards Retailing In Kuching

2. Decision Statement / Problem Statement

Does the retailing burden the customer?

3. Research Objectives

(a)    to study the impact of retailing towards individual

(b)   to study the impact of retailing towards organization(business to business)

(c)    to understand the role of retailing

(d)   to study the perception of customer towards retailing

4. Research Questions

(a)    What are the perception of customer towards retailing?

(b)   What are the role of retailing?

(c)    Who is the retailer?

(d)   Does retailing were very impotant?

5. Identified variables

(i) Dependent Variable: The Retailer and Their Retailing

(ii)Independent Variable: Customer perception

6. Survey respondents

Individual,households and organization

7. Scope of your research

 The Retailer and the Individual,households and business organization in Kuching,Sarawak

       

This research will be an applied research which only involving in solving the problem statement , Does the retailing burden the customer?

My New Topic

    After going through studying the scope in business area,i  am very interested in studying about retailing in business organization.Therefore,i decided to make retailing as my new topic of research and answering many question related to retailing.